Staffing and building a skilled, expert workforce can be difficult in any industry and manufacturing is no exception. When everyone is hiring and workers are scarce, staffing can be a struggle. Knowing where to look and how to attract qualified employees is at the crux of the issue. Here are some creative, and proven, ways to find the most qualified people and build your workforce.
Leverage Social Media to Build Relationships
Use social media to your advantage. LinkedIn is not only for professional news sharing but can be a powerful recruitment tool. Reach out to potential manufacturing workers actively seeking new opportunities.
Act as an industry thought leader by contributing quality content to your page, respond to comments and become part of the conversation. You may also consider using targeted LinkedIn advertising and recruiting tools.
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Coordinate with Schools to Reach Employees
Reach out to potential employees through educational institutions. Many colleges and technical schools have robust recruitment programs designed to help students find internships while they work on their certifications as well as employment after program completion. Developing a relationship with technical manufacturing faculty will make you part of their placement strategies.
Consider adding an internship program through those institutions to attract a highly trained, new workforce to your door.
Create a Staff Incentive Program
Your staff knows your company culture, your reputation, and they also know other people in the industry. An employee incentive program rewards your staff but also offers the opportunity for them to take ownership in building the business. Studies show referrals build significant retention, which saves you money. A properly managed incentive program can build loyalty and morale, while building your workforce.
Increase your visibility with the right candidates. Reach out to local associations to build a relationship with seasoned and experienced manufacturing specialists. Some schools offer fast track certifications like Right Skills Now or Steelworkers for Future which are programs training highly specialized workers.
Update your careers or job posting boards on your website and make resume submissions easy. Use a specialized recruiter, like Strom Minnesota, to fulfill open positions and perform background checks.
Utilize Manufacturing Forums
Contributing to a specialized manufacturing forum is one another to find qualified manufacturing employees that is a little outside of the box. Forums are an online discussion focused around a myriad manufacturing topics. Often, organizations or those with specialized industry knowledge contribute to the conversation. As you participate you may notice participants that you may want to reach out to for a meeting and potential employment.
Stay Ahead of Hiring Needs
Create demand through a great reputation and working environment. Some companies have no trouble maintaining a solid, skilled workforce because they actively take all of the above steps and more. Building your reputation will ensure workers will seek out opportunities to be a part of your organization.
Building your workforce is a continual work process and not without a substantial time commitment, putting in the work before you actually need to fill open positions will give you the luxury of having too many qualified applicants, even when it is worker’s market. Strom Minnesota makes this process easy by thoroughly vetting all candidates, so your workforce is highly specialized, and qualified, for your technical position.
Strom Minnesota is an engineering and technical recruitment agency that specializes in high-skilled job candidates for highly technical positions. We facilitate contract employment, project staffing, temp-to-perm and direct hire opportunities. Industries served include IT, engineering, electrical engineering, mechanical engineering and manufacturing. We are affiliated with Strom Engineering, a national staffing and recruitment agency.
Photo by Andrea Piacquadio