Gen Z has grown up and is now entering the workforce. With the oldest Gen Z members in their early 20s, companies can’t afford to ignore this crucial demographic.
But like every generation, Gen Z has its own preferences when it comes to work, lifestyle, and communication. Unlike older generations such as Boomers or Gen X, Gen Z doesn’t enter the workforce with the expectation that they’ll have the same career for decades to come. They grew up during several economic crashes and sweeping changes to the cultural landscape.
Gen Z is less likely to stick around with a company they feel lukewarm about. If they don’t see the support they’re looking for, they will leave – knowing that there are plenty of competitors out there offering exactly what Gen Z employees want.
Many companies struggle with how to engage these workers, and even more so how to keep them.
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Hiring and retaining Gen Z employees starts with knowing what values their generation holds, their broad views on work-life balance, and what makes a company attractive to this key demographic.
The Society for Human Resource Management (SHRM) recently dug into behavioral habits of Gen Z employees. They identified 10 key qualities that attract and retain Gen Z employees.
Employer Qualities That Attract and Keep Gen Z Employees
1. Flexibility – Gen Z is the most comfortable generation with technology and are fluent in digital tools. They also expect to be able to work at their pace, with includes remote work.
2. Peer coaching– According to SHRM: “Few efforts are more valued by Generation Z employees than peer coaching programs.” This generation is unreceptive to micromanaging tactics. Instead, they want cooperative growth and improvement.
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3. Teamwork– Many Gen Z members highly value being a part of something. Even when working remotely, they want opportunities to connect with the rest of their team and feel engaged.
4. Diversity – Not only is Gen Z incredibly diverse as a group, but they place a high value on diversity within organizations as well. Companies need to “walk the walk” when it comes to having a diverse workforce in order to retain Gen Z employees.
5. Work/life balance – Along with their flexibility, Gen Z places great value on the ability to step back from work and to prioritize their health and well-being when needed.
6. Development – For Gen Z, having a specific, unchanging focus isn’t of interest to them. They like to have opportunities to develop inside and outside of their current role within the organization.
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7. Growth – For many members of Gen Z, they want to be able to grow in their role. They want to receive new responsibilities, hone new skills and try new things. It’s important for them to see opportunities for growth within a company if you want them to stick around.
8. Social awareness – Gen Z is extremely tuned-in to the world around them and want to work for companies that share their same values. They look for companies that show social responsibility – not just in words, but in actions.
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9. Mentorships – As part of their development and growth, Gen Z is very receptive to working with other generations. They are excited to learn and be mentored. Again, they don’t like micromanaging but do still want to learn from the expertise and experience of older employees.
10. Job rotation – More so than other generations, Gen Z likes to experience different positions. An example that SHRM gives is an accountant spending six months on franchise accounting, another six months on brand advertising accounting and six more months in corporate accounting.
Gen Z’s presence will only continue to grow in the workplace as they step into the workforce. Companies looking to attract and keep Gen Z should take steps to ensure their company is attractive to these workers.
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Download Our BrochureStrom Minnesota is an engineering and technical recruitment agency that specializes in high-skilled job candidates for highly technical positions. We facilitate contract employment, project staffing, temp-to-perm and direct hire opportunities. Industries served include IT, engineering, electrical engineering, mechanical engineering and manufacturing. We are affiliated with Strom Engineering, a national staffing and recruitment agency.
